444com Privacy Policy — Your Data, Your Rights

444com is an online betting and casino platform built specifically for Pakistani players. We offer sports betting on cricket, PSL, T20 internationals and football, alongside a Live Casino, fish games, a VIP programme and regular promotions. All transactions are processed in PKR through trusted local payment channels.

As part of running this platform, we necessarily collect certain personal information from players. This policy is here to be completely transparent about what we collect, why we need it, and how long we keep it. We do not collect more data than we genuinely need to operate your account safely and provide you with a good experience.

This policy should be read alongside our Terms and Conditions, which govern the broader rules of using 444com.

We collect personal data in two main ways — information you give us directly and information we collect automatically as you use the platform.

Information you provide directly:

• Full name as used on your identity documents
• Email address used for account registration and communications
• Date of birth (required for age verification)
• Mobile number where provided during registration
• Payment method details such as JazzCash or Easypaisa account identifiers, bank account details or card information as required for deposits and withdrawals
• Identity verification documents when requested (such as CNIC or other government-issued ID)
• Any information provided when contacting our support team

Information we collect automatically:

• IP address and general geographic location derived from it
• Device type, operating system and browser version
• Pages visited, time spent on each section and navigation patterns within the platform
• Betting history, game session records, deposit and withdrawal records
• Session duration and login timestamps
• Cookie data and similar tracking technologies (see Section 5)

444com uses your personal data only for legitimate purposes related to operating your account and the platform. We do not use your data for purposes unrelated to the services you have signed up for.

The main purposes for which we use your data are:

• Account creation and management — to register your account, verify your identity and keep your account details up to date
• Processing transactions — to handle your PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer and other supported methods
• Customer support — to respond to your queries and resolve any issues with your account
• Fraud prevention and security — to detect unusual activity, protect your account and prevent misuse of the platform
• Responsible gaming — to monitor betting patterns and flag any activity that may indicate a player needs support, in line with our responsible gaming commitments
• Promotions and bonuses — to manage your eligibility for offers, track wagering requirements and credit rewards to your account
• Platform improvement — to understand how players use the platform and make it faster, easier and more enjoyable
• Marketing communications — to send you relevant promotions and updates, only where you have not opted out

All deposits and withdrawals on 444com are processed in PKR. We support JazzCash, Easypaisa, Raast, bank transfers, debit and credit cards and other mobile wallets. When you make a deposit or request a withdrawal, you provide payment details that allow the transaction to be processed.

444com does not store full card numbers, CVV codes or complete bank account credentials on our own servers. Payment processing is handled through third-party payment processors who operate their own security standards. We retain only the minimum payment reference information needed to match a transaction to your account and process withdrawals back to the correct method.

You must only use payment methods that are registered in your own name. Deposits from third-party accounts will be returned and may trigger an account review. This policy exists to protect both you and the integrity of the platform.

444com uses cookies and similar technologies to keep the platform running properly, remember your preferences and understand how players interact with different sections of the site.

We use the following types of cookies:

• Essential cookies — required for the platform to function. These keep you logged in during a session and enable core features like deposit processing. You cannot opt out of these without stopping use of the platform.
• Functional cookies — remember your preferences such as language settings, preferred sports markets and display options to personalise your experience.
• Analytics cookies — help us understand which pages are visited most, where players spend time and which features are used most often. This data is aggregated and does not identify individual players.
• Security cookies — used to detect unusual login patterns, multiple account attempts and other security-relevant behaviour.

You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not stop you from using 444com but may affect some personalisation features. Note that essential cookies cannot be disabled without disrupting platform functionality.

444com does not sell your personal data to third parties. We share data only in the limited circumstances described below, and only to the extent strictly necessary.

• Payment processors — your payment details are shared with the relevant processor (JazzCash, Easypaisa, Raast, bank networks) only to the extent needed to complete your transaction.
• Game and platform providers — our Live Casino, fish games and sports data providers may receive your player ID and session data to deliver and settle game results. They do not receive your full personal profile.
• Security and fraud prevention services — we may use third-party fraud detection tools that process IP addresses, device fingerprints and usage patterns to identify suspicious activity.
• Analytics providers — aggregated, anonymised usage data may be shared with analytics platforms to help us understand and improve the platform. No personally identifiable information is included in this sharing.
• Legal requirements — if we receive a lawful request from a court or relevant authority requiring disclosure of specific data, we will comply to the extent legally required. We will notify you where we are legally permitted to do so.

We keep your personal data for as long as your account is active and for a reasonable period after account closure to handle any outstanding queries, disputes or legal obligations.

Specific retention guidelines we follow:

• Account registration data and identity verification documents are retained for the duration of the account and for a period after closure as required to address any post-closure disputes.
• Transaction records including deposit and withdrawal histories are retained for a minimum period consistent with standard financial record-keeping practices.
• Betting and game session logs are retained for account management, responsible gaming monitoring and dispute resolution purposes.
• Support communications are retained for a reasonable period to maintain context for ongoing or recurring queries.
• Analytics data in anonymised, aggregated form may be retained indefinitely as it no longer identifies any individual.

When data is no longer needed for any legitimate purpose, it is securely deleted or anonymised. If you close your account and wish to request deletion of your personal data, contact our support team. We will process your request subject to any legal obligations that require us to retain certain records.

444com takes the security of your personal data seriously. We have put in place a range of technical and organisational measures to protect your information against unauthorised access, loss or misuse.

• SSL/TLS encryption on all data in transit between your device and our servers
• Access controls limiting which staff can access personal data, based on the principle of least privilege
• Secure password storage using industry-standard hashing — we never store passwords in plain text
• Continuous monitoring for unusual login attempts, suspicious transactions and other security anomalies
• Regular security reviews of our platform infrastructure and third-party integrations

While we do everything reasonably possible to protect your data, no online platform can guarantee 100% security against all threats. You also play a role in keeping your account safe — use a strong, unique password, never share your login details and log out of shared devices after each session.

You have meaningful rights over your personal data. 444com respects these rights and will respond to any valid request without unnecessary delay.

• Right of access — you can request a copy of the personal data we hold about you at any time.
• Right to correction — if any of your personal data is inaccurate or out of date, you can ask us to correct it. You can update most information directly in your account settings.
• Right to deletion — you can request that we delete your personal data. We will action this request except where we are required to retain certain data by law or for legitimate operational reasons such as resolving a pending dispute.
• Right to restrict processing — you can ask us to pause processing your data while an issue is being investigated or resolved.
• Right to opt out of marketing — you can withdraw consent for marketing communications at any time without affecting your account access.

To exercise any of these rights, contact our support team at [email protected]. We will verify your identity before acting on any data access or deletion request to ensure we are responding to the genuine account holder.

444com is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we discover that an account has been registered by someone under 18, we will close the account immediately and delete the associated personal data, returning any deposits through the original payment method.

If you are a parent or guardian and believe that someone under 18 in your care has registered an account on 444com, please contact our support team immediately so we can investigate and take action without delay.

444com may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in applicable laws or improvements to our data practices. When we make material changes, the "Last updated" date at the top of this page will be revised.

We recommend checking this page periodically, particularly if you are depositing funds or sharing new personal information with us. Continued use of the 444com platform after a policy update is posted constitutes your acceptance of the revised policy.

If we make a significant change that affects how we use data you have already provided — such as a new sharing arrangement — we will make reasonable efforts to notify active account holders directly via their registered email address.

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your personal information has been handled, please get in touch with the 444com support team.

You can reach us at: [email protected]

For general questions about the platform, visit our FAQ page where we cover the most common queries from Pakistani players. For information on responsible gaming tools and self-management features, visit the Responsible Gaming page.